Selecting a Limo for Your Wedding Day

Your wedding day is coming up and you want to enjoy it in every way possible. After all, you have been looking forward to this day for quite some time! It is a day for dreams, elegance and traveling in style! In order to do this, you need to ride in a limo (short for limousine) on the day for your nuptials. Every limousine company is not made exactly the same nor does every one operate exactly the same way.

When you are in the process of looking for a wedding day limo, do not just think about what the car looks like but how safe it is as well. You should also bear this basic rule in mind: concern yourself about the limousine service before you start worrying about the appearance of the luxurious vehicle and the features that it has to offer.

The car may be what you are excited about but what needs to garner your attention the most in this regard is the owners, managers and chauffeurs that you will be dealing with in terms of the rental. To have the absolute best transportation experience you could possibly have on one of the happiest days of your life, you need to focus in on pertinent questions to ask of the owners or operators of the limo rental business.

Where then should you start with your questioning? The most logical place to start is to find out if the company is licensed in the state you live in. A reputable limousine rental company will have the correct licensing. Ask for the state license number of the company in order to verify the required information. Having a proper license means that the business has the insurance that it is supposed to have. It also means that the company has vetted the chauffeurs it hires which is important.

You need to find out how long the limo company has been in business. The longer the company has been around, the easier it will be to do a background check on. You can browse through public records that can be found through the Better Business Bureau and licensing agencies. Ask the company for references that you can check out. A legitimate company should have no problem at all giving you the references you are seeking.

Seeing the limousines that the business rents out is always a good idea. Ask if it is possible to take a look at the cars. A good business should allow a prospective customer to take a look at the business and also the vehicles before they place an order. In particular you need to ensure that all of the rentals limos are well maintained. When you ask to see the cars this makes it impossible for the operator or manager to just show you the best of the lot.

What fees you will be charged is very important. There is the quoted rental rate but in some cases there are other fees that are charged as well. For example if any extras come with the rental then you may have to pay more. It is pertinent that all expenses are disclosed from the very beginning.

How to Outsmart Competition in Online Marketing Services

Making it easy for prospective customers to locate your website, inviting them to visit it, and persuading them to buy your products/services are a few objectives that can be fulfilled by leveraging search engine marketing. Crafting and executing an online marketing plan demands time and money; and it is therefore imperative to monitor the campaign efficiently to garner maximum benefit. Pertinent to add that every website is unique and mandates a tailored made online strategy.

Search engine marketing is varied but the endeavor needs to start somewhere, depending on what needs to be accomplished via online marketing. Search engine optimization (SEO), though a long term process has its own superseding advantages. Pay per click (PPC) on the other hand provides instant search engine visibility and prompt gratification in terms of visitors. Keyword research is crucial and forms the backbone of SEO as well as PPC. A well carried out keyword research would not only guarantee more visitors but also ensure quality visitors.

Many people tend to use SEM and SEO interchangeably. People define it in their own ways, sometimes mixing both and sometimes seeing one as a part of another. However, SEM includes SEO as a subset. The other notable subsets of SEM are paid inclusion, link building, keyword research, affiliate marketing, and banner ads. Combine them together (a blend with the right balance) and you would have an inherent powerful technique to overcome cut throat competition. SEO and PPC are the most preferred tools of SEM because they are better equipped to boast online sales and help achieve higher ROI.

The two main networks of PPC ads are run by Google and Overture. PPC is one of the rated SEM services and enjoys some edge over organic promotion. PPC will give your website search engine visibility at the click of a mouse which otherwise would have taken a couple of months to achieve, that too without any guarantees. It will however cost you, sometimes dearly, whenever someone decides to click at your listing to land on your website or custom made landing page. It is therefore imperative to manage and execute the campaign with laser precision to garner maximum ROI.

SEO, on the contrary, is characterized by a gestation period equivalent to a couple of months. However, SEO is known to deliver robust and long lasting results and is not a constant drain on your financial resources. It is also important to note that achieving top rankings is not the end of SEO as it requires constant work to maintain those rankings, maybe better them.

While all the SEM services are important in promoting a website, it’s important to define your goals before blindly following one, or ignoring the other. A right mix of SEM services is any day better than a mix of all SEM Services.

Phishing – The “Catch” of the Day

It is the beginning of the “Phishing” season with taxes just months ahead of us. Catching and releasing financial information may garner some very big trophy money in the end. The Phish market stands to make hundreds of millions of dollars. We have seen world events such as Haiti’s Earthquake spawn many malware sites top ranking on Google that were designed to capture donations and personal information. These fake websites are almost identical to the legitimate ones and are becoming increasingly more difficult to detect.

The most common phishing bait can be found embedded in email messages or instant messages. General salutations, such as Dear Valued Customer or Dear Client should be immediately flagged. All banking institutions have your exact name as shown on your account in their database. When misspelled words appear in the email they should be another indicator that the email is a scam. Once a recipient takes the bait by clicking on the link embedded in the email or IM to the fake website the phishing expedition begins.

Phishers’ use several “catch and release” techniques by disguising fake URLs. It has become increasingly difficult to detect the bait because the security certificate on a trusted website can be hidden in a multimedia object on a flash-based website. Other techniques to disguise malicious URLs include URL redirectors on the websites of trusted organizations. Fake URL redirectors can be “miss-spelled” domains or by merging a (.com) and a (.net) website to a convincingly reproduced website. Capturing log in and personal details bring in big prize money.

Some phishing expeditions include hooks, lines and sinkers. “Sinking” and embedding a corrupted (.reg) entry or file into the Windows Registry File will replace the legitimate (.reg) file. “Hooking” the corrupted file with a malicious application will ultimately reroute the “lines” of personal information and consumers’ credentials to the Phishers’ website.

To combat phishing attempts is to pay attention and to simply modify browsing habits. If an account needs to be “verified”, contact the company from which the email originates to see if it is legitimate and rather than trusting the links in the email, type the company’s genuine website into the browser’s address bar. Finally, your computer should always have up to date anti-virus software that includes spam filters.

The damage caused by world-wide phishing can be estimated in the billions per year. This lucrative phishing industry will evolve with more attractive lures and mouthwatering baits disguised as information from your financial institutions, your planned events and unforeseen cataclysms. Remember to be diligent no matter how enticing an email, IM, or website can be. Don’t take the bait.