Why Day Job Killer Should Be Called Day Job Replacer Instead

Seems these days every Internet mass marketer, and their brother, has the secret ingredient or method of replacing your current day job grind with an instant, or near instant, million dollar a year from Internet sales and marketing gimmick. Well I’m here to tell you Day Job Killer is another one of those gimmicks or fads if you will. The only difference between Day Job Killer and other such Internet marketing methods is that Day Job Killer will work – for now. I’m going to divulge the truth behind it and from there let you make your own decision if you should proceed with using the methods it provides for affiliate marketing.

But first for the new people to affiliate marketing and to those of you who want to read some credibility about myself the next 5 paragraphs will be on my background and a general lesson on affiliate marketing. I will get back to Day Job Killer I promise.

Ok, so let me give you a little history on myself. I’m sure it will sound like countless others you’ve heard and maybe even close to your own story. I got my first Internet access account way back in 1991 and since then I have always thought that the Internet was going to be the advertising/sales medium to replace the traditional direct mail,newspaper,magazine methods of advertising. I still believe that, although its going to take several more years for it to happen than I thought it would initially.

Those were the days of free domain name registrations through Internic, or Network Solutions as they are called now, and anyone could register a domain name for free and have a website on that domain within minutes or hours and it was all free. I won’t go into the story of how all of that changed but lets just say that Network Solutions figured out that there was money to be made from domain name registrations and thus now you have to pay for them.

Anyway, I dabbled in setting up some websites and shopping carts, bebopped around on eBay with a few items I had to sell and actually made a little money here and there. Not much mind you but a little extra change every now and again. Along came a new concept in sales on the Internet back about 1994 or so called affiliate marketing. If you don’t know what that is its basically advertising a product for sale that you don’t own, or stock, for someone else that does for a cut, or percentage, of the sale.

This method of sales on the Internet for the average Joe grew tremendously fast. It was so successful for companies that participated that Internet websites like Commission Junction began springing up to bring Internet average Joe’s and companies together. Today there in excess of over 10,000 affiliate programs one can join and begin marketing products on the Internet.

Of course it had to happen, there came individuals out of the woodwork claiming they made millions off of affiliate marketing and was ready to divulge their secrets to all – for a price. This information came to you by varied means usually secret insider websites that you logged into or, as is most common today, an eBook about their secrets. Again another avenue for affiliate marketing sprang up for selling access to these secrets for the publishers. And you guessed it websites were created to bring these publishers and average Joes together to form alliances, or affiliate associations between themselves. The most popular for this type of affiliate referral websites today is ClickBank.

Alrighty so there you have a brief history on myself and a primer on affiliate marketing. Now lets move on to Day Job Killer and why it should be renamed Day Job Replacer.

Day Job Killer is the latest release of eBooks on using PPC (pay per click) advertising to capitalize on affiliate marketing. The book is written by Chris McNeeney who also wrote “Affiliate Project X” back in Oct of 2006 and “Adwords Miracle” the year before. When his eBook APX came out it was a smash success among affiliate marketers because it revived a new way of using AdWords to promote affiliate product sales.

For the bulk of this report I will focus on the one technique in Day Job Killer known as “Direct Linking X”. I will do this primarily because: A) It is the ONE method in Day Job Killer that the average Joe can implement right away B) It is the easiest of the methods to start with and see results C) I have actual personal proof of the results of using it.

Altogether there are 6 different techniques revealed in Day Job Killer. All of them require cash and time to implement. The techniques are described as being nasty,ruthless and to be quite honest some of them do require a degree of “take no prisoners” attitude towards PPC advertsing.

Direct Linking X is or should be part two of Chris’s Affiliate Project X eBook. Actually it is a revamped method of performing the GoogleCash method of PPC that Google banned some time ago. This method puts a spin on it in that you link directly to affiliate partners such as Wal-Mart, Amazon, and Target product pages.

As I mentioned of the methods revealed in Day Job Killer this is the only method the average Joe can participate in right away. But be fore warned even this method is not for the truly dedicated to succeeding and absolutely requires research and cash investment into PPC.

Basically you find high ticket items on your affiliate partner’s products list and create PPC ads to promote them while collecting a commission for each sale. The explanation of how to implement Direct Linking X give clear examples of what grabs attention in these ads and will garner higher click through ratios.

The problem is while one could setup a couple of test ads fairly quickly to really employ this method of PPC and affiliate marketing you will need to devote a significant amount of time into research for the ads. Thus Day Job Killer becomes Day Job Replacer as you find more and more of your time being invested into implementing the methods in the eBook. And this is the easiest one to do. The other methods described in the eBook such as “The Leveler” could require a week or more of research just to get started and then the constant staying at the process to stay in the game.

OK so I promised results of how well Direct Linking X performed for me so here it is in all of its glory or lack of. I followed the advice to a “T” in the method and chose two ads to run. Both of them were Amazon products, both of them according Amazon’s Hot Sellers page were hot products in their categories. One was a Weber Smoker/Grill and the other was a hiking boot made by Rocket Dog.

I setup the two ads exactly as described in Day Job Killer and turned the AdWords campaign loose on Google. Both ads I started out at 80 cents each to garner high position for the first day and then lowered the bid price the second day to 20 cents. The Weber ad received 4582 views or impressions and 109 clicks about a 2.39% CTR. Out of this I made one sale for a grand total of $8.20 in affiliate commission. These 109 clicks cost me $26 in AdWords advertsing expenses so as you can see I lost on that campaign. The Rocket Dog ad performed about the same and had zero sales so I totally lost all of my ad dollars on that campaign.

Now some will argue that I picked the wrong items to market or that my ads were not effective enough, but I beg to differ. A 2.39% CTR is excellent for such a targeted specific ad usually you are doing good if you can get around a 1% CTR. So in essence what I’m saying here is that you really need to pick and choose which products to market and they had better be high end products that pay a healthy commission. Dealing with Amazon you can get anywhere from a 4% to 10% commission so you really have to be on your toes to find a really hot product that will sell easily. Also you need to do what they call “split testing” ads which in essence means creating various ads for the same product and seeing which ones perform best. I haven’t gotten to that point yet. I just started with Day Job Killer a few days agao so I am really still on a learning curve with it as well.

This all of course adds to credit to my statement that Day Job Killer should be renamed Day Job Replacer. It is not a method of setting up ads and letting them run on auto-pilot and sit back and collect great financial rewards. It is in essence another job for you to work at and invest time into.

The biggest problem I have with Day Job Killer is that now that over 10,000 people have bought the eBook the methods will get exploited over and over again and the GoogleCash slap (banning of ad types) will in no doubt be around the corner. So Day Job Killer and its methods are what I like to call FAD marketing, here today and gone tomorrow. Another problem is that you are not building up a long term income strategy plan. Once the methods get banned the cash flow ends abruptly and you will have to scramble to replace the income.

So to sum it up do I recommend Day Job Killer? Yes and No. Yes, if you want some excellent PPC marketing strategies to experiment and work with that will eventually make you some extra cash and maybe a lot of it if you happen to hit upon a highly profitable product thats not over marketed already. No if you are looking for any kind of long term return on your investment of time and money. Day Job Killer brings several new strategies to light on PPC advertsing but is not for the faint of heart when it comes to time and money investment.

If you have bought Day Job Killer and want to make things a little easier on your self I have a video and an Excel spreadsheet that will help creating your Amazon affiliate links and PPC ads easier. It is called The Day Job Killer Success Kit [http://www.daelectronics.com/djk/day_job_killer_success_kit.html]. It comes with 2 videos that further explain Direct Linking X method and shows how it should be done, an example of the type of ads to run in PPC advertsing campaigns, and the Excel spreadsheet for creating the ad contents. Its an excellent addition to the eBook since it does show you exactly how to use Direct Linking X by example.

Remember When – Dick Allen’s $250K Highest in MLB, $15K Minimum Pay

Baseball Library records The 25th and 27th of February, 35 years ago, marked two groundbreaking events which have served to shape fiscal and economic reality in contemporary baseball. The former date being the root for the evolution of MLB salary arbitration and free agency.

Baseball Library records on February 25, 1973;

A new 3-year Basic Agreement is reached between players and owners… Among the provisions of the agreement are a $15’000 minimum salary’ salary arbitration’ and the “10 and 53 trade rule’ which permits a player with 10 years in the ML’ the last 5 of which are with his current team’ to veto any trade involving him.

The latter date in 1973 made Dick Allen baseball’s highest paid player having received a 3 year, $250,000 per year deal from the Chicago White Sox.

Allen burst onto the Phillies scene at the beginning of the 1964 season, a season memorable for Jim Bunnings’ Fathers Day perfect game against the Mets, rightfielder Johnny Callison’s All Star game 3 run walk-off homer and the club’s late-season collapse blowing a 6 game NL first place lead in the final 12 games of the season.

Allen’s rookie season reflected the same sort of promise of a great career as Ryan Howard’s rookie season did in 2005. But Howard hit his 22 homers with a .286 BA in 88 games where Allen’s 29 homers, 104 RBIs, 201 hits and .318 BA were full season stats. Although he committed 41 errors at 3rd base, having never played there previous to arriving in the big leagues, Allen wooed the baseball writers with his stats and was voted 1964’s NL Rookie of the Year.

While Howard also won rookie of the year honors in 2005 season, he also went on to garner a wall full of awards for his 58 homer, 149 RBI, .313 BA 2006 season which, by comparison, blew away Allen’s second season. Further, it took Allen 4 1/2 seasons to duplicate Howard’s 129 homers accomplished in less than 3 full seasons.

Although Allen would put together impressive numbers in 1965 before really blossoming for the Phils with a 40 homer, 110 RBI, .317 BA season in 1966, his off-field turmoil eventually spilled over onto the field.

A glimpse at the future disruptiveness which would dog Allen throughout his career was seen a year later in 1965 in his run-ins with veteran journeyman utility player Frank Thomas who was near the end of a 16 year career. Thomas, who packed some thump in his bat throughout his career, provided some clutch pinch homers for the Phils after his acquisition late in the 1964 season. But perhaps the turbulence that marked Allen’s career was rooted in his minor league experiences with the Phillies affiliate club in Little Rock, Arkansas.

Wikipedia records this regarding Allen’s minor league experiences;

His career got off to a turbulent start as he faced racial harassment while playing for the Phillies’ minor league affiliate in Little Rock; residents staged protest parades against Allen, the local team’s first black player. Nevertheless, he led the league in total bases.

My recollection is that the run-ins occurred when Allen took issue with alleged “racist” comments made by Thomas.

Wikipedia goes on to record some of Allen’s scrapes through his years with the Phillies;

He quickly wore out his welcome due to erratic behavior. He got in a fistfight with the popular Phillie Frank Thomas in July 1965, gashed his throwing hand by pushing it through a car headlight on August 24, 1967, and earned a 26-game suspension in June 1969 after being stopped by police for erratic driving, and showing up late to a doubleheader; he also began drinking heavily.

Even Allen’s name was a source of controversy: he had been known since his youth as “Dick” to family and friends, but for reasons which are somewhat obscure at this late date, the media referred to him upon his arrival in Philadelphia as “Richie,” possibly a conflation with the longtime Phillies star Richie Ashburn. After several years, he asked to be called “Dick,” saying Richie was a little boy’s name.

The Phillies’ Boo Bird fans, known for being tough on hometown players even in the best of times, exacerbated Allen’s problems. Initially the abuse was verbal, with obscenities and racial epithets. Eventually Allen was greeted with showers of fruit, ice, refuse, and even flashlight batteries as he took the field. He began wearing his batting helmet even while playing his defensive position in the field, which gave rise to another nickname, “Crash Helmet”, shortened to “Crash”.

One of Dick Allen’s most infuriating moments to fans was on June 24, 1969. Allen was fined $2,500 and suspended indefinitely when he failed to appear for the Phillies twi-night doubleheader game with the Mets. Allen had gone to New Jersey in the morning to see a horse race and got caught in traffic trying to return.

When the Phillies had finally had enough of Allen’s antics, they traded him to the St. Louis Cardinals before the 1970 season. But even that deal was wrapped in controversy, although not of Allen’s doing.

The Phillies had traded him to St. Louis in exchange for outfielder Curt Flood who wanted no part of playing in Philadelphia.

Wikipedia notes;

Flood refused to report to the Phillies as part of the trade. (Flood then sued baseball in an unsuccessful attempt to overthrow the reserve clause and to be declared a free agent.)

Flood, it turned out, sat out the 1970 season before signing with the Washington Senators where he played 13 games before retiring. The Phillies, who sought Flood, were given young outfielder Willie Montanez instead.

Meanwhile Allen had a productive 1970 season of 34 HRs, 101 RBIs and .279 with the Cardinals. But in 1971, he was traded to the Dodgers and then to the White Sox where he played from 1972 through 1974.

In 1972, after Allen clubbed a White Sox club record and league-leading 34 HRs with a .316 BA, he reached the pinnacle of his career, winning the AL MVP award. In 1973 after receiving the 3 year deal from the White Sox, Allen broke his leg in a base-running collision at the end of June and missed the rest of the season. In 1974, he came back with 32 HRs and a .301 BA but quit the team, without giving a reason, in mid-September.

Former Phillies great centerfielder, Richie Ashburn, now doing play-by-play announcing for the team, coaxed Allen out of retirement to rejoin the Phils. But Allen had 2 disappointing seasons with the club.

Allen’s career came to an end in Philadelphia at the conclusion of the 1976 regular season in which the Phillies won the NL East championship. He jumped the club over their decision not to include veteran 2nd baseman Tony Taylor on their post-season roster for the upcoming NLCS with the Cincinnati Reds. Taylor had been a 2nd base fixture and a rock of consistency in the Phillies infield throughout all of the lean last-place finishes of the 1960s.

Allen may have had a point regarding loyalty to a player, but the Phils had to do what was best for the club and Taylor was an aging player visibly at the end of his career. And after the litany of all of his previous tumult, this was just the topping on a very tasteless cake.

The Reason Why Paying For A Higher Priced Article Writing Service Makes Good Business Sense

Allow me to read your mind. You are reading this because you KNOW you need to start marketing your business with quality content, but either don’t want to create it yourself OR don’t have the time to create it yourself.

Okay, maybe I am way off or maybe I am way on. Regardless of how you found yourself here, the fact remains that 1) You need relevant, quality and engaging content on a regular basis and 2) You need to focus your efforts on other areas of your business to help it grow.

Well, the good news is that you can address both of the issues mentioned above by utilizing an article writing service. However, not all writing services are created equally.

You see, with larger services you will find that the costs may be cheaper, but you may not be able to get the same writer EVERY time. Why is this a big deal? For starters, just think about it. Writers have a voice all their own and it comes through in their writing. If you got a piece that garnered tons of attention and new subscribers, then hit your readers with another writer, then you may find people asking what happened.

Or worse, they won’t even ask, they’ll just unsubscribe.

With a smaller service, say a one man shop or individual freelance writer you will get the SAME voice EVERY time, BUT you can expect to pay a bit more. Sometimes double or triple or more than you may be willing to pay.

I won’t get into specifics about how higher priced writers produce better work, because this is not always the case, BUT if you think abut it logically it would make sense that you get what you pay for.

Imagine if you were paid $100 to do one job at work, while someone was paid the same amount to do 10 different things at work. Chances are good that the person, in this case you, working on ONE thing would produce something MUCH better than someone having to work on several other things.

Make sense?

Okay, if it didn’t then think of it this way. You pay someone $100 to write ONE 1,000 word article that needs to be delivered at the end of the day. You pay someone else $100 to write TEN 1,000 word articles that needs to be delivered at the end of the day.

Can you see where I am going with this?

The higher priced writer will have MORE time to research, MORE time to write, MORE time to edit, take a break, then go back and reread and rework it to make it EVEN better.

The other person, on the other hand will be scrambling to get piece after piece after piece done to be able to make that deadline. At one point, that person may throw his or her hands in the air and say, “This one is good enough, gotta move on to the next one.”

This is PROBABLY not the line of thinking you want your writer to have. And believe me when I say it WILL show. Seriously.

The only time you may be able to get away with finding a writer who will deliver high quality work at a lower rate is when he or she is just starting out, and trust me when I say that those rates won’t last very long. As soon as the word gets out or they get enough clients to be able to raise their rates, then they won’t be writing for peanuts any longer.

I can already hear your arguments in my head “Yeah, sure, you’re just saying that because you want to convince me that paying more money is worth it.”

Well, at this point if I haven’t convinced you, then I’m not sure what else to say. It really just makes good business sense to find someone who produces quality work. After all, that content will be representing you and your business. If you aren’t willing to invest in your business, then perhaps you may want to look into going back to a regular job.

Brutal, yeah, I know. But as I always tell my friends “A good friend tells you what you WANT to hear, BUT a great friend tells you what you NEED to hear.”

Don’t skimp on your content. Either do a quality job and write it yourself OR find someone who can produce the kind of quality that you need.

5 Tips for Surviving Your First Day on the Job

5 Tips for Surviving Your First Day on the Job

After you have updated your resume, gone through the long interview process, and the finally landed the job, the next important step in making a lasting positive impression on your new company is nailing your first day on the job. There are five tips that everyone should know when preparing and experiencing your first day at your new company.

1. Making it to work on time.
Before you start your first day on the job you have to know how long it is going to take to get to your new workplace to start your first day. Before starting, every new employee should take a practice drive to their new work place in order to gauge how long it will take them to get there. You should conduct this drive around the same time you plan on leaving for your first day on the job in order to see what the traffic flow is like. Make sure you arrive at your new workplace at least fifteen minutes early and do not be the first person to leave at the end of the workday.

2.Treat your first day like the interview.
This is the first day you will meet the other team members and so once again you must make sure you make a good first impression. These people you meet in your new company will more than likely be the people you will work on projects with. Stay confident throughout the day and display the skills that landed you the job during the interview process.

3. Don’t be afraid to ask questions.
When you go to start your first day at your new job, be assertive. Your new peers know that you are new to the team and will be sure to help you. If you have questions you have to ask someone for help. Do not go through the whole workday sitting at your desk with nothing to do. Be assertive and ask someone in charge or one of your peers what they need you to do. By displaying your assertiveness, you are showing other members of your company that you are eager to begin working there and are comfortable taking initiative.

4. Pay attention to your surroundings.
This may sound like a simple task but it is one of the most important things any new person on the job must do. It is very important to get to know your work place. Watch and pay attention to the people all around you. Pay attention to when people get in to work and what time they are leaving so you can get a gauge of when you should arrive and when you should leave. Try to break down the dynamics within the workplace and how your new co-workers interact with each other and your boss. The faster you get to new your environment, the faster you’ll be able to thrive in that environment.

5. Meet your co-workers.
It’s always a good idea to introduce yourself to the people you’ll more than likely be working with in the future. You don’t have to become best friends with your co-workers but it’s much easier to work on team projects with people your comfortable around. A good tip is to write down the names and titles of the people you meet. This will help your understanding of how the workplace is structured and will help you to integrate yourself into the workplace structure. Knowing the titles of everyone you will be working with will let you know who to go to when you have questions or concerns.

Finding The Greatest Paying Affiliate Applications

Even when they eventually locate these companies, they fail to market their products in the right way thus failing even before commencing the marketing of such businesses. You can market your associate business effectively through:

websites tailored to such products

blogs filled with content relevant to the programs being marketed

writing relevant and keyword rich articles and distributing them to articles directories

contributing to forums

preparing a marketing plan and following it

Believing in yourself and your ability to succeed.

The list above is not exhaustive. You may choose to use paid options to market your highest paying affiliate programs. These options include ppc, banner ads, etc. The choice is yours.

There are only a few companies offering lucrative affiliate programs that can sustain affiliates with their commissions. Many of such programs simply provide their affiliates with the least level of help required to start them off. On the flip side, there are some of these companies offering tremendous amount of help to their affiliates.

Look for such companies and when you find them, your monthly commission income will sustain you for a long time to come. Make use of the search engines to discover these companies with world-class products and affiliate programs you can promote for your online success and sustainability.

People who are on the hunt for earning sizable amounts of money via the internet over a short time span can look into top paying affiliate marketing programs. Yes, earning big in any business venture is no mean feat and there will be tons of hurdles that will come your way. To earn big in affiliate marketing, you will need to encompass outstanding affiliate programs along with top quality traffic in order to reap in success. With loads of affiliate programs shoving for the same break, your affiliate programs need to be competent in order to stand any chance of withstanding opposition.

There are certain top paying programs that are lucrative to the root cause of profit generation and image building. To profit in large amounts, traffic generation is key and by promoting or selling free software you can do precisely that. The software market is quiet rewarding in many ways as anyone who uses a computer has to use software in one way or another. This aspect more or less guarantees software sales. With software sales, the commission is significantly superior besides you can gain a sizable reputation among techies.

Web hosting can be easily considered among the top paying affiliate programs as it can pull immense traffic. Although garnering initial success as a web hosting establishment is demanding to say the least, but when traffic does come your way, the profit can be very lucrative.

The next on the list are travel websites. With tourism being promoted by most countries, travel websites is yet another lucrative option and can be counted within the domain of top paying affiliate programs. Commission over here is in small amounts, but one can enhance their profit margins by simply selling services in volumes. Services work here on a referral basis. As and when services are sold by referral, the website or individual who refers, stands to gain a certain commission.

Other than these few programs, there are tons of other programs that can equally earn you massive profits. With the online market evolving endlessly, choosing the right affiliate programs is crucial.

Use the Lazy Days of Summer for Career Success

Maybe you’ve recently graduated, are in mid-career shift or are recreating your life after economic downturn – whatever your story, if you’re looking to launch your career to greater heights, there’s no better time than summer. While your peers may be thinking of taking the summer off from the job search, you’d be best served to take this time to lay the groundwork for your future.

Unemployment Lines Await

According to the Organization for Economic Co-operation and Development (OECD), worldwide unemployment is still high at 8.5%, while US unemployment rates linger at a staggering 9.3% and Canada hovers around 7.4%.

The OECD reports that, since the start of the economic crisis some 3.5 million young people worldwide have joined the ranks of the unemployed. According to the Bureau of Labor statistics, those under 30 in the US may be some of the hardest hit, with nearly thirteen percent of those under 30, unemployed.

What does all this mean for those trying to establish a new career direction? It means competition in the workforce is fierce. But it’s not impossible. According to a recent survey hiring managers are reporting that their companies are confident the economy will continue to expand in the latter half of this year, making hiring more probable. Instead of sipping mojitos by the pool this summer, you’d be better off creating and implementing your new career strategy and getting the jump on the competition.

Summer Slow Down

While you may argue that summer, may be a slower time of year for some industries, with businesses functioning on reduced staffing, summer hours and lowered production, what you’d be missing is the potential opportunities for employment that staff vacations present. For someone looking to garner experience in an industry new to them, summer provides the perfect chance for you to pitch in and help a company maximize production in the absence of staff. Because things are slower, you may also be able to capitalize on some quality one-on-one mentoring.

Interning and Volunteering

Interning has long been a respected way for new grads to get their foot in the door, especially in highly competitive fields, like law and journalism. But interning isn’t just for recent grads anymore. Mid-career interning has become the perfect way to change career trajectories or fill-in resume gaps, while keeping your skills and accomplishments relevant. Often internships like these lead to job offers at summer’s end, with some even offering nominal pay for your efforts. Even if you don’t land a job, though you’ll have gained experience for your future career and made valuable connections in your desired industry.

Just because your industry may not typically employ interns, doesn’t mean you shouldn’t try. Approach and explore the idea with some of your ideal companies, sharing, specifically, what you feel you can offer and why – you might be surprised by their response.

Also, volunteering at a local nonprofit in your field (or a related one) looks great on your resume and builds skills and connections that could lead to the position of your dreams.

Research and Network

* If you’re on the lookout for employment opportunities, let people know. No reason to keep it a secret. Reach out to friends, colleagues, neighbors, family and even casual acquaintances – you never know who has a lead on that next great job.

* Go to industry events, conferences and meet-ups. Networking with your peers, in a genuine fashion, can get you the inside scoop on possible job openings and keep you up-to-date on your industry. Nearly 80% of employment positions are filled this way.

* Research: Where would you like to be, ideally, in your career? Look at who is doing what you want to be doing and find out how they got there. Ask them if they would be open to mentoring you.

* Keep up on changes in your industry, researching the current market and any new innovations.

* Develop your skill set further: Is there a new skill you can cultivate or a knowledge base you could expand that would increase your value in the marketplace? Use this time to take a class, be mentored or read industry newsletters and books. This kind of passion for your career shows employers you care.

Remember, in a competitive job market, employers want to see your potential in action, not your vacation photos.

It Pays to Combine Search Engine and Social Media Marketing

Search engine marketing (SEM) and social media marketing (SMM) are two of the most commonly used and cost-effective forms of Internet marketing. A system that brings you greater return on investment should never be ignored and so the companies that aim to reach the sky and make it big in the industry must combine search engine marketing and social media marketing strategies.

The mixture of these two forms of online marketing is a perfect recipe for online business success. Now a days, search engines and social media networks are two of the most widely used platforms from where you can garner as much information as you want. While search engines lead you to the most well-optimised and useful websites for your respective searches, social media networks allow you to connect with the people and businesses that you find interesting. Thus, if you want your business to become visible and reachable to your existing and potential customers, establishing a strong online presence is mandatory; and this can be achieved by merging SEM and SMM strategies together.

The cost of getting listed on the search engine result pages (SERPs) and signing up on social media networks is nominal in front of the traditional marketing costs. Moreover, the end result of online marketing is far more immediate and encouraging than the other forms. Thus, there are no two ways about the many benefits of search engine and social media marketing.

While larger organisations have been exploiting these platforms to their full potential, SMEs and freelancers are also taking this advantage of this highly beneficial opportunity. Search engine marketing strategies include search engine optimisation (SEO) and pay per click (PPC) advertising. In SEO, on-page and off-page optimisation is conducted for organic searches. PPC is paid advertising with a difference as in this form of advertising you pay when your ad is clicked and the user is directed towards your website. The primary purpose of SEM is to increase the traffic towards your website and to spread awareness about your brand so that more visitors convert into customers. SMM focuses more on building relationships and spreading awareness about your brand. By targeting and networking with the right kind of people on social media websites, companies can enhance their customer relationship management and engage users with their brands.

Some of the benefits enjoyed by business enterprises and professionals from properly integrated search engine marketing and social media marketing strategies are discussed below:

Prevents the scenario of ÔéČout of sight, out of mind’- The more people see of you online, the better it is for you, your company and your brand. Intense marketing efforts through traditional methods can have significant benefits for your business, but search engine and social media marketing can take your business’ marketing efforts to new heights. Search engine marketing and social media marketing leverage your corporate reputation and make it easy for people to know about you and contact you.

Saves significant amount of money and time- Online marketing is a relatively cheaper way of marketing your brand in front of a massive audience. A planned approach towards SEM and SMM can save you a lot of time and money that can be invested in other crucial areas that facilitate the company’s productivity and quality.

Best platform for word-of-mouth advertising- While SEM alone aims at popularising your website on the Internet, merging of SMM strategies can facilitate word-of-mouth advertising of your brand. If your brand is popular on the social media, more people will talk about you and reach your website to know more about you and your services.

Establishes business’ credibility and professionalism- These days it is a status symbol as well as a necessity for businesses to mark their strong presence on the Web. This is so because Internet is the number one source of information about businesses across the globe and having a search engine-friendly website and well-established social media profiles can add credibility and professional appeal to your business.